AI Insights · Timothy · April 2025
Top 5 Fashion Games on Android in New Zealand: Q1 2025
Explore the performance trends of the top five fashion games on Android in New Zealand during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top fashion games on Android in New Zealand showcased varying performance trends in terms of downloads, revenue, and active users. Let's delve into the specifics for each app, based on data from Sensor Tower.
Skincare Time: Makeover ASMR from FALCON GAME began the quarter with weekly downloads of over 1.7K, declining to around 878 by the end of March. Revenue exhibited fluctuations, peaking at $16 in January and tapering off to $4 at the quarter's close. Active users initially increased, reaching over 3.3K in late January, before decreasing to just over 700 by March.
Paper Doll Diary: Dress Up DIY by Bravestars Games saw a steady flow in active users, maintaining around 19K throughout the quarter. Downloads peaked at over 1K in mid-January but later settled at approximately 500 by the end of March. Revenue remained modest, with intermittent earnings reaching up to $7 in early February.
Satiszone: Perfect ASMR Tidy from Sonat Global experienced a notable rise in revenue, starting at $8 and climbing to $32 in February, before stabilizing around $24. Weekly downloads peaked at 868 in late January, reducing to 328 by the end of the quarter. Active users increased steadily, peaking at 2.9K in mid-March.
Eye Color Mix by CrazyLabs LTD saw a decline in downloads from 1.3K at the start to around 478 by the end of March. Revenue was negligible, with only a minor increase in late January. Active users showed a slight dip initially but later stabilized around 5.9K.
Finally, Merge Studio: Fashion Makeover from Paxie Games demonstrated a significant increase in revenue, starting at $73 and reaching $398 by early March. Downloads also rose, peaking at 1K in mid-March, before declining to 162 by the quarter's end. Active users rose to over 2K in early March, then decreased to 1K by late March.
These insights illustrate the dynamic nature of the fashion gaming market in New Zealand. For more detailed analytics, visit Sensor Tower.